We strive to discover and nurture new premium brands and products for mothers andbabies/children. We truly believe that brands build their value as they evolve from unknown to well known.

　　We are committed to introducing innovative and fantastic new brands thatcommit to excellence both in quality and value rather than attempting to launch already well-established brands.The concept of growing together underpins our entire business foundation.

　　The motto of our company is to develop and grow new quality brands or relatively unknown brands that carry a commitment to our customers and possess tremendous potential to go global.

　　Through this experience, we pride ourselves on providing mothers and babies/children with a safe, secure, homely and happy environment.

　　With the launch of Noodle and Boo in 2007,we have successfully introduced relatively unknown brands such as SwaddleDesigns, Ergobaby, and Yamatoya which eventually evolved to be well-known and the most talked about baby brands, winning first place consecutively in the baby blanket, carrier, and furniture category in Korea. Ever since the company was founded, we have made continuous marketing efforts to increase brand awareness and customer loyalty.

　　我们致力于为母亲和婴儿/儿童发现和培育新的优质品牌和产品。我们相信，品牌在从未知走向成熟的过程中创造价值。

　　众所周知，我们致力于引进创新的和奇妙的新品牌，致力于的质量和价值，而不是试图推出已经确立的品牌。共同成长的理念支撑着我们整个商业基础。

　　我们公司的座右铭是开发和发展新的优质品牌或相对不知名的品牌，对我们的客户作出承诺，并拥有巨大的潜力去开拓全球的市场。

　　通过这次经历，我们为母亲和婴儿/儿童提供一个安全、有保障、家庭和快乐的环境而感到自豪。

　　自公司成立以来，我们一直在不断进行营销，以提高品牌知名度和客户忠诚度。

　　随着2007年面食和Boo的推出我们已经成功引入了相对不知名的品牌，例如SwaddleDesigns，Ergobaby和Yamatoya，这些品牌终发展成为知名度高，备受关注的婴儿品牌，并在韩国的婴儿毛毯，提篮和家具类别中连续赢得一名。